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Origins of 'Board 4 Life' i...
Board 4 Life started as a company in 2003. However it's formation began way before that and in fact, in the way of many good things, started in a pub....
It was '98 when a mate of mine came up with the idea of going snowboarding. At the time I had little clue what it was, thought the boards were skateboard size and was sure skiing would be a better idea! Little did I realise what I had let myself in for, an addiction had started (the tale of how that addiction grew can be read in DCMT Snowboard #10, this 'new' sport had inspired me to write about it to a magazine).
Anyway, in '99 two more soon to be boarders
joined our ranks. One of them a friend of mine since my earliest memories was
one Ian Carter. He soon surpassed me with his boarding talent and it became
abundantly clear that he too was addicted. So much so that he created a web site
to tell the world about this new, life stealing, hobby. Originally under the
name of 'Abingdon Boarding Crew' (ABC y'see - geddit') after the local town we
hail from. When proper hosting became available the webs sites name later
changed to 'Board4Life.co.uk'
.
It was around this point that I first had the idea of clothing, with a snowboard slant (although the ideas I had at the time would have required a professional snowboarder and photographer to pull
off, maybe one day!) I took over the running of the website - as Ian had not updated it for a good many months. After a flurry of activity I then... promptly ceased to update it for a good many months (OK years!). During this time a whole number of other people, old friends and new had joined us on our now twice or thrice yearly trips to the mountains. One of these was and is Phillip Evans (known to virtually all of the world as 'Taff'). He also quickly became addicted.
I had now 'become' a boarder. By that I mean boarding is what I live, sleep and talk. I'm never going to reach the heady heights of 'pro' (too large a fear gland!) but the experience of being on that board is literally like a drug. I had now; told the world in a national magazine about my addiction, been to the Livigno Burton European Open
where I've watched world class pro-riders, ridden with Hamish Duncan, Juliet Elliot and Neil McNab in Chamonix (www.kommunity.com) and done a few pages of HTML to try to let others know of the places I'd been. I'd also (via www.theboarder.co.uk) joined a rapidly growing number of boarders who posted about there love of the sport on the
unofficial UK Snowboard forum.
Now, although as I mentioned before, my first ideas of t-shirts came around the turn of the millenium two companies got there first. Both of them came to my attention via the web forum and I guess if they hadn't have existed I may not have thought getting 'Board 4 Life' off the ground was feasible. The
companies in question are Dense and Stinkyfish. All credit to them for the good feedback they get and the
laid-back but business like approach they take - an ethos we intend to follow as well.
And the final piece to push me towards creation of the company was indirectly when I brought my latest board in '02. Aiming to personalise it I whacked on what stickers I could get, even though some of these were paper ones (I know, I know!), unsurprisingly after a slushy week in Risoul these had come off. So, when Ian suggested getting some stickers printed up, for our 'crew' of boarders, I promptly set about designing some. This lead me back to my T-shirt idea from years earlier and my designs started to be geared in that direction. Net result, a snowboard clothing company and plenty of stickers for my board!
D
2003
2004
The new year saw our return to that white stuff we all
love. All of the Board 4 Life hit Val D'Isere in the first week of
February. Then in the first week of March me (that's D) and Taff headed to
Courchevel. In August we sponsored our first event; High & Dry 2004. As we
approached the launch of the season we started getting into the swing of things
by heading to the Dropstitch premiere and the SCUK launch.
2005
The start of the year again saw me and Taff head for Courchevel. The snow
wasn't that great but we still had a quality time and made some new mates.
Clothing wise we added our first girls hoody to our range as well. Come the end
of Feb we all headed for Sauze D'Oulx for mine and Carvers third time. Somehow
the snow seemed to had missed the Milky Way... but fortunately we had a dusting
when we got there and a half decent dump midweek meant some off-piste action and
plenty of tree riding. We have also made the snowboard press now. Board 4 Life
was featured in the 'homegrown' article of Whitelines issue 60, sweet! The
trip to Riksgransen never happened - instead we've created a load more girls
snowboard designs! These became available in the Summer, during which time we
also sponsored the 'Mushroom Jib Jam.' We finished the year off with an early
season December trip to Serre Chevalier, staying at The Riders Retreat.
2006
Another year and more snow to be hit. I saw the new year in at Passo
Tonale and both myself and Taff (AKA bender) headed back to Courchevel in Feb
for another great week at Pleisure holidays chalet. It really did dump it down.
We rounded of the year with a trip to Scotland for a Easter weekender, hitting
Glencoe and then Aviemore at the same time that Lesley McKenna et al were up
there. Carver completed his instructor course as well and so is now BASI
qualified. In the summer we brought out a host of new guys and girls snowboard
designs, continuing to expand what we have to other to you, our fellow riders,
out there. We also joined the Myspace trend some additional blurb and pictures
can be found at; www.myspace.com/board4life_uk. Current plans for next year are Bansko in Bulgaria, hopefully for a spot of
heli-boarding! Also sounds likely that we'll be revisiting Sauze. 2007
As the years race by we continue adding new designs to our stock, our
girls gear, snowboard t-shirts, snowboard hoodies and beanies have all been
boosted in '07. The snow for the year was a bit disappointing which meant no
heli-boarding in Bansko. We did have a great stag-do for Speeds in Slovenia
though. Staying in Ljubljana and touring the local resorts was wicked, Vogel
being a particular fave. Our biggest expansion of snowboarder t-shirts since we
started happened in the summer when we added six new designs. The end of the
year saw a return to Slovenia and another great trip even if the snow wasn't as
good as it had been back in March. 2008
Snowboarding wise it was St Anton and Courchevel. Clothing wise there
will be a number of changes on the cards, more on that as they occur.
Board 4 Life
was created and is run by;
Dave 'D' Horlock
Ian 'Carver' Carter
Phillip 'Taff' Evans
In 2006 Andy 'Speeds' Martin joined then
team which was further added to by Steph (Wef) Evans and Nick 'Old man' Scraggs.
D's shout outs:
To everyone I've ever ridden with; Tipper, Andy Martin
(Speeds), Nick Scraggs, Ian Carter, Andrew Hirst (2pint), Colin Nicholls, Greg
Tinker, Paul Grant, James Corbett (Choz), Taff, Rob Evans (Bob Cam!), Weff, Frankie
(Mrs Speeds), Pie (my bro), Jacko, Rich (where's Joel?) Jen, Dan Westlake,
'Detroit' Dave, Colesy, Goldie, Eric & Earnie. Also Andy, Jen, AKI (ASBO), Del, Pete/Vin, Russ-e, Joel and Andy
Fox from the Ad Trip forum, Steve Hayter, Nic & Vic, Mario from Borovets, Will, Johnny and Tom from Livigno
(Millenium), Bill and Ben from Cham freeride Kommunity trip. Ash (formerly of DCMT
Snowboard) for getting us in the listings and also for being an excellent host
in Serre Chevalier, along with Kim, Pea and Lucy Passmore. Hamish Duncan, Juliet Elliot, Neil McNab and Keith
for teaching us at Kommunity, Pete, Claire, Dave, Gav, Cherie, Mouse, Toria, Mark, Megan, Scott, Jess and Nelly from Pleisure
past and present. Big, Bald and Beautiful at Bar Cuba in St Anton. Plus anyone else I've forgotten! Oh, and the
missus! (who started boarding in 06 too - rainbow rail after three days - bloody
cheek!)
Carver's shout outs: To
my brother Andy, and well, oh that'll do!
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Team Hoody
2003
Tracks
T-Shirt 2004
Board
Babe Top 2005
Shapes T-Shirt
2006
Snow
Cannon T-Shirt
2007
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